America in the 1960's started off with the election of the new president, John Kennedy. For many Americans he represented a spirit of hope for the nation. It was the first time when people actually had spare money to spend, instead of buying stuff they needed they could buy stuff they wanted. Therefore advertising had a big role in the 1960's. Because as people was able to spend there money on different things people started advertising things people would want.
Televisions and colour televisions become more and more popular in the 1960's. This is because more people was able to afford one, and the colour television was launched which attracted the attention of a lot of people. Advertising companies saw this and started releasing adverts on the TV's so that they could show there products over a wider range. Also sears catalogue came out, this was a catalogue that advertised hundreds of items of a ll sorts.
Products sold -
Products were advertised in magazines, sears catalogue was the main book that sells products. It was like todays argos book, and ranged from hundreds of products. It would have 60 different types of the same product, making people feel like there in some sort of dream world, by giving them a huge variety. The 1960's
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